Client:
Dunthorpe Marketing for RightNow
Project:
Direct Response Campaign to C and VP level execs.
Details:
How do you get the attention of an executive that doesn't want to talk to you?
Comments:
How do you get the attention of an executive that doesn't want to talk to you? The answer to the question is: scare the crap out of them! Dunthorpe Marketing asked Daniel to Creative Direct a project they were doing for their client, Right Now. The target is VPs of Customer Experience. We got their attention by telling the truth — reminding them that they weren't in charge anymore — this is the age of the empowered customer! All of that power is contained in Daniel's simple message — Meet Your New Boss — and a photo of an average Joe, the customer!
The cap to the attention getting mail package was an oversized poster of the photo and headline that took advantage of variable printing so we could include the actual company name on the poster. (To see all four posters please visit the still photography samples)
“Daniel and Mary are ‘Creatives’ to their fingertips.”
“Daniel has a knack for completely shaking up a marketing strategy or value proposition, looking at it from every angle, and then putting his finger exactly on the strongest and the weakest links. The creative concept that comes out of this passion illustrates the perfect ‘aha’ moment when everything you think or feel about a client’s product is distilled into its purest and most brilliant form.”
Client:
Smile
Project:
Full page print ads
Details:
Print ads for Mac based publications for Disclabel software
Comments:
Smile is a great group of people and we feel very fortunate to work with them. Over eight years we've contributed to every stage of the brand building process. Every designer wants to create full page print ads and Smile realized the value of both product focus and brand building from those ads. We used a humorous approach to the Disclabel series as a way to create a grabber image and stop the reader from turning the page.
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