Client:
Carpe Diem West (non-profit)
Project:
Brand and Website
Details:
Brand refresh and new website
Comments:
The Carpe Diem West Academy website serves as an extension to the client's main website (which Nourish Creative also designed). Carpe Diem's mission of supporting Western water concerns had become so successful they needed a second website to organize all the resources available to their subscribers. The goal was to simplify an abundance of tools into a simple interface. All the visual imagery supports that goal.
“That is Nourish Creative's strength - touching the heart first.”
“Most marketing organizations deal well with factual communications. Very few agencies reach out to the passion and emotions of people. That is Nourish Creative's strength - touching the heart first. In one company in which I was CEO, Nourish Creative was able to create 80% awareness among major retailers in America - our target market. They did it with an elegant name, logo and website in addition to the more traditional print media.”
Client:
Billy Sunday Mars
Project:
Brand and Website
Details:
Billy Sunday Mars - New author. Needed emerging brand image and a website to promote that brand.
Comments:
Billy and his publisher asked us to create an image and website to align with his new book release, “Fit For Love.” His topic is emotionally charged from the beginning so much of our design energy was lending credibility to his message. This allows people to talk about a controversial topic with a level of comfort that wouldn't be there had the site been a cliché. Billy is an imposing physical man so we made sure they got to know him with a short introductory video sharing his Eastern-inspired philosophy.
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ACI, Inc. is a large format printer in Atlanta that had a retail mural division that was being confused as a residential wallpaper service — in part because of the old name — Totally Custom Wallpapers. Nourish Creative has named quite a few new firms and went to work finding a short, snappy and appropriate name. In the retail world the phrase "Point-Of-Purchase" is another way of saying retail. We suggested and developed the name "PopMurals" and immediately registered the PopMurals.com domain. From there we created the logo and mark and then moved to the new website. The three hero images in the home page slider are all meticulously composited from many images to realistically demonstrate different retail murals.